• Being Erica Tune-in Ad
  • Fall Premieres 2008 Ads - 300x250
  • Fall Premieres 2008 Ads - 728x90
  • SOAPnet YouTube Channel Promotion - 300x250
PROJECT:    Ongoing creation of Rich Media advertising to suport the network's marketing goals
ROLE(S):    Senior Designer/Art Director/Flash Actionscript Developer
DESCRIPTION:    The banner campaigns usually required fast turnaround, exacting design standards and quick deployment to publishers. This fast-paced schedule honed my ability to create banners that anticipated and met the expectations of all the stakeholders.


My time with SOAPnet required a very hands-on approach to help the network achieve a set of constantly evolving business goals. My experience working with their digital team taught me a great deal about designing the best way to present a large volume of editorial content for a specific audience demographic, in this case fans of daytime television.