PROJECT:    Southern Belles: Louisville WordPress Blog Skin
ROLE(S):    Senior Designer/Art Director
DESCRIPTION:    Design the blogs the stars of SOAPnet's reality series Southern Belles: Louisville use to talk about their experiences on the show. The design followed the parameters of one of WordPress' themes to make deployment faster and easier.


My time with SOAPnet required a very hands-on approach to help the network achieve a set of constantly evolving business goals. My experience working with their digital team taught me a great deal about designing the best way to present a large volume of editorial content for a specific audience demographic, in this case fans of daytime television.