Wellpoint / Blue Cross Lead Generation Campaign - 2005
ROLE(S):
Designer / Flash Developer
DESCRIPTION:
Both the "Ambulance" and "Protect Them" concepts were aimed at promoting Blue Cross as a viable solution for people who would otherwise consider health insurance unaffordable.
Wellpoint
Apollo Interactive created a series of lead-generation campaigns to help Blue Cross California attract a new demographic they were looking to serve more effectively - people without health insurance.
