
Leadership	Launch Strategy	Innovative Thinking	Value Creation

About Me

Jorge Fernando Reyna, MBA

Product Design, UX & Marketing Executive

I thrive in creating and promoting innovative products that add value to our modern digital lifestyle while bringing delight to every design experience.

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Ninth-Floor is the home for my professional work. I have over 20 years of experience in the technology space, steering innovative product design, user experience and marketing teams. My experience includes:

Over a decade of executive leadership at B2B/B2C SaaS companies and media organizations
Leading and scaling product design teams, from a single contributor to full departmental growth
Developing and executing integrated, high-impact design that drives product category leadership, brand awareness, and creates value
Employing data-informed research methodologies to identify product-market fit

Skills

Competencies

Executive Leadership
Design-Thinking
Mentoring
Strategy
Storytelling
Creative Direction

Tools

Figma
Adobe Creative Suite
Apple Productivity
Google Suite
HubSpot

Technical

Design Systems
HTML, CSS
Search Engine Optimization
LLM Prompt Engineering
Data Anlysis
Google Analytics

Creative

Marketing & Advertising
UX/UI
Writing
Photography
Digital Music Production
Broadcasting

Portfolio

Case Studies

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Brands, Clients and Employers

Below is the comprehensive list of brands, clients and employers for whom I've designed a variety of products in various leadership capacities. If you have specific questions about any of them, please reach out to discuss.