• Home Page, SOAPnet 2008
  • Video Index Page, SOAPnet 2008
  • Photo Index and Gallery Page, SOAPnet 2008
  • Show Detail Page, SOAPnet 2008
PROJECT:    SOAPnet Web Site Redesign 2008
ROLE(S):    Senior Designer/Art Director
DESCRIPTION:    The first of two web sites I helped design for SOAPnet required more of a facelift to an existing framework rather than a full rethinking of the way content was presented.


My time with SOAPnet required a very hands-on approach to help the network achieve a set of constantly evolving business goals. My experience working with their digital team taught me a great deal about designing the best way to present a large volume of editorial content for a specific audience demographic, in this case fans of daytime television.