• Home Page, SOAPnet 2009
  • Video Index Page, SOAPnet 2009
  • Photo Index and Gallery Page, SOAPnet 2009
  • Show Detail Page - All My Children, SOAPnet 2009
  • Show Detail Page - Being Erica, SOAPnet 2009
PROJECT:    SOAPnet Web Site Redesign 2009
ROLE(S):    Senior Designer/Art Director/Information Architect
DESCRIPTION:    The latest version of the SOAPnet site required some restructuring of the site's major verticals. Content was designed in a way that more directly supports the network and its audience.


My time with SOAPnet required a very hands-on approach to help the network achieve a set of constantly evolving business goals. My experience working with their digital team taught me a great deal about designing the best way to present a large volume of editorial content for a specific audience demographic, in this case fans of daytime television.